Presenting yourself in the best light possible, however, is no easy task and in this article, we're covering our opinion of what's important when it comes to pitching to Spotify's editorial team.
This is literally what happened to our Verdance release last year. If they see the potential in your music and you as an artist, you might get supported right away. You have a chance to impress the curators at Spotify even though it might be your 1st or 2nd release and you have just a handful of followers. Spotify has really changed the game - it is at the time of writing this the only streaming platform that allows EVERY SINGLE artist out there to send their music for consideration, whether that's Rihanna or a bedroom producer who is just starting out. Selling workout equipment? Yoga Electronica and Morning Run got you covered. Think about it - what's a better spot for your audio ad for pasta sauce than Cooking with Soul - a really smooth playlist on Spotify. Spotify gives advertisers on its platform the opportunity to target people in specific moods and situations and circumvent pixels and user tracking - an issue Facebook's currently facing.
Spotify mood-based editorial playlists (happy)įast-forward to 2021 in a digital age where user privacy and tracking across devices is slowly disseminating, the platform is presented with another opportunity created thanks to their mood and activity editorials.
Spotify mood-based editorial playlists (chill)įeeling zen, sad, or happy? The curators got you covered. The playlist is noted to be taking into consideration the opinion of external tastemakers and leveraging data (I guess blog and influencer features?).īesides recommendations based on your taste, the Home section of Spotify's desktop app also suggests editorial playlists based on specific moods. Started by one of Spotify's most prominent editors Athena (now working at Twitch), Kurt, Dan, Jason, and Brian in 2015 it recently got its own billboard solidifying it as an institution within the editorial ecosystem. editorials based on your tasteįresh Finds is an interesting case. Some of the ones we’ve been following and love are Lo-Fi Beats, Jazz Vibes, Chillout Lounge, Lounge - Soft House, Chill Tracks, Fresh Finds, and Afterhours. Given the high engagement on those playlists, acquiring Tunigo was a no-brainer, and developing those playlists helped Spotify differentiate itself early on not only as a place to stream music but also as a curator.Ī lot has happened since then, something we discuss in our Spotify playlist ecosystem article, but one thing's for sure - editorials are at the center of discovery within the Spotify ecosystem with 30% of streams on the platform are done on one of the thousands of editorials.įun fact - by 2017 Spotify had employed around 150 curators responsible for the editorials. While Editorial playlists were not a Spotify feature initially, the company quickly realized their potential after analyzing the performance of a fellow Swedish company called Tunigo who by that time (2013) was curating hundreds of customized playlists for Spotify users. In a nutshell - the essence of Spotify's unique listening experience for each user. Needless to say, they are heavily promoted by the platform and take a prime space in their desktop and mobile apps.
TOP SPOTIFY ARTISTS FULL
Spotify is full of huge playlists that were carefully curated to suit different occasions, activities, or moods, or are simply the crème-de-la-crème of a genre. When you do, voila, your numbers spike up- streams, followers, and inevitably - the royalties.īefore digging into this, we highly recommend checking out our article on Spotify's editorial and algorithmic ecosystem where we provide an in-depth explanation of the types of playlists and their importance for both artists and Spotify themselves. It's no secret - landing that editorial placement is the ultimate goal for many artists, especially the emerging ones. You can listen to the 2nd episode of Fox Tales, our brand new music industry podcast on Spotify & Apple Podcasts. If this is the first time you hear about the Spotify Editorial Pitching, don't worry! By the time you finish reading this article and listening to our podcast, you'll be ready to dive head-first into the world of pitching and hopefully expecting your first editorial placement!
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